Why Apple

With so many choices in the marketplace today for technology why did the Natick Public School decide on Apple MacBooks for students?

First, the school district looked for a total solution not just a device. Our district sought out the best educational tools (hardware and software), professional development for our faculty and staff and a vendor who could demonstrate experience supporting large scale 1 to 1 computing environments in k12 education. Our goal is and has always been to support our learning environment. 

Any vendor can sell us a computing device. But when we start asking for specific software that will allow students to easily create digital content not just consume it we are often referred to expensive third parties vendors who may or may not be able to satisfy our needs. When we ask about professional development for teachers, many don’t offer training that caters to the needs of a classroom teacher in k12 education. Too many vendors focus their training programs on the physical device and not how it is used in teaching and learning. As a result, most vendors are best suited toward selling hardware which is only part of the solution.

Apple is well versed in all these areas and is able to deliver a complete solution. This is the reason why the Natick Public Schools and many other k12 school districts around the country have made the strategic decision to work with Apple.

Software Advantage: Apple’s ILife Suite of software provides teachers and students the ability to express themselves and create digital content with ease which can be integrated into any area of the curriculum and also shared with the community. It is by far the easiest software to create digital content and will only run on Apple equipment.

Robust Hardware: Apple’s hardware is not only robust and durable but has become a district standard here in the Natick Public Schools. It is the same decision the district made three years ago when we equipped all our faculty and staff with laptops. Setting a district wide standard has allowed us to stock spare parts, certify technology staff to perform all repairs in district, and simply training programs for teachers, staff and students. By giving our students and teachers the same tools the focus is on learning and not on the tools.

Professional Development: Apple’s professional development is by far one of the best examples of why we choose Apple. Professional development is not a one time event when we make purchase decisions but an on-going process. Over the last three years we have conducted numerous professional development activities with Apple which has allowed us to continue to expand our use of everything Apple has to offer.

Demonstrated Experience in K12 Education: Apple has been an innovative and proven leader in k12 education as we have witnessed this in the numerous site visits we have made both locally and around the country.


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